The history and future of Bever LED Price displays
Bever Innovations started in 1996 with the maintenance and service of a large number of electronic roller blind displays at filling stations. "During their work, founders Remko Delfgaauw and Michel den Brabander saw a great need for more automation. For example, to facilitate processes and to improve contact with (passing) customers," says Erwin Dingemanse. "That is why they developed a specific data communication technique, with which the data from the tank computer could be presented simply and clearly on the price totems. This technique turned out to be the starting point for numerous new developments, such as the I-Catcher LED price display and our latest showpiece: the InMotion (InMo) Video LED display."
The reason for the development of the I-Catcher LED display was a request from Esso. This oil company was looking, via a signmaker, for an LED display for various petrol stations in Germany and Norway. "Our first I-Catcher LED display was a 7-segment Esso display in the colour red", says Erwin. Other oil companies soon showed interest, such as Tango, Shell, BP, Total and Q8. "Not surprisingly, because LED attracts much more attention than a roller blind display. In order to offer a suitable solution for every oil company, several sizes and colours of displays were soon added to our product range."
Multi-segment and full-graphic display
In 2006, Shell expressed the need for a new corporate identity and wanted to replace its roller blind system. "We developed a new display with a specific font (character) especially for Shell at the time," says Erwin. "At that time we also realised that more character sets were needed. After all, all oil companies prefer to communicate in their own, unique corporate style. This led to the development of a multi-segment display with which we could easily create other types of fonts, by switching the LEDs in the corners on or off. From extremely straight to a bevelled font. Later we developed this into a full-graphic I-Catcher LED price display, where each individual LED can be switched on or off, so it can create all kind of styles."
Bever Innovations now offers more than 300 variants of the I-Catcher LED display. Both in hardware, fonts, colours and dot positions, with which oil companies worldwide can customize LED Price Displays into their preferred fonts.